Cromojo vs Matomo

The revenue-focused alternative to Matomo

Connect recorded visits to supported purchases, then investigate search visibility and site health in the same platform.

Start 7-day trial

View Interactive Demo

7-day trial. Card required. Cookie-free analytics by default; optional returning-visitor tracking uses cookies and browser storage.

Rated 4.7 stars on G2

Most analytics tell you how many people showed up. Cromojo tells you which ones actually paid. Connecting it to Stripe gives revenue attributed down to the exact keyword and page that drove the sale, something GA4 just won't do natively. Love how it turns analytics from a vanity dashboard into a real revenue decision tool.

Michael Batko

Example dashboard

Visitors

1.6K

+212.8%

Previous: 525

Revenue

$2,592.22

+10.5%

Previous: $2,345.74

Avg. Rev / Visitor

$1.58

-64.7%

Previous: $4.47

Page Views

3.2K

+138.3%

Previous: 1.4K

Avg. Visit Time

6:32

-34.4%

Previous: 9:57

Bounce Rate

70.5%

+5.08%

Previous: 30.3%

Conversion rate

3.29%

-71.7%

Previous: 11.62%

Visitors

What's different

How they compare

Matomo is a broad analytics platform with managed Cloud and self-hosted On-Premise options. It supports ecommerce, goals, visitor profiles, funnels, session recordings, heatmaps and MCP. Feature packaging differs by hosting option and plan.

Cromojo brings marketing reports and website checks together.

Cromojo estimates revenue by organic keyword, based on Search Console click share. It also connects supported Stripe and Shopify purchases and includes URL submissions and website checks.

Choose Matomo when hosting control, custom analytics and its wider analysis tools are priorities. Choose Cromojo when you want supported checkout attribution, organic keyword estimates, URL submissions and site monitoring in one workflow.

Also comparing Simple Analytics? See our alternative to Simple Analytics breakdown.

Comparison Table

Compare features and setup

Revenue reporting

Compare how purchase values reach the reports.

Ecommerce and goal values

Stripe / Shopify; checkout setup

Organic keyword revenue

Cromojo estimates query revenue from Search Console click share, not a buyer-level match.

Search keyword reports; no equivalent estimate documented

Estimated from Search Console

Search Console reports

Search queries, clicks and other available search metrics.

Cloud included; On-Premise plugin

Built-in connection

Goals and custom events

Track the outcomes and interactions you configure.

Available

Conversion funnels

Measure recorded progress through ordered steps.

Cloud / premium On-Premise plugin

Up to 4 steps

Cookie-free analytics

Cookie use and consent needs depend on configuration.

Configurable cookieless mode

Available

First-party tracking

Collect events through your domain. Setup differs by product; browser rules and blockers can still apply.

Tracker Proxy / self-hosted endpoint

Guided setup; Analytics Pro+

Returning-visitor recognition

Cookie lifetimes are configured limits, not guarantees. Consent, browser restrictions and cookie deletion affect recognition.

First-party ID cookie; 13 months by default

Optional; up to 400 days; Pro+

MCP integration

Connect external AI clients to permitted analytics data.

Official MCP; enable and configure

Read-only MCP; eligible accounts

Smart insights

AI assistance for exploring analytics and answering questions.

Ask AI plugin; provider setup required

Coming soon

Agents

AI that can investigate data and use tools to carry out tasks.

Ask AI agent mode; plugin and MCP setup

Coming soon

Dashboard sharing

Access controls and sharing options differ by product and plan.

User access, widgets and reports

Links; password on eligible plans

Automated URL submissions

Submitting URLs does not guarantee indexing or rankings.

No equivalent documented

Google, Bing and IndexNow

Website monitoring

Check coverage and notification timing depend on setup.

Analytics alerts; no equivalent uptime suite documented

Uptime, SSL, DNS and more

Page Performance audits

Different measurements: Cromojo provides Lighthouse lab audits; Matomo also has performance reporting.

Page-speed reports; On-Premise SEO Web Vitals

Lighthouse audits and PDFs

Real-time traffic and campaigns

Explore recorded visits and tagged campaign traffic.

Available

Self-hosting

Matomo Cloud includes hosting. On-Premise requires infrastructure and maintenance.

Cloud or self-hosted On-Premise

Hosted service

Session recordings and heatmaps

Coverage, consent and recording limits depend on configuration.

Cloud / premium On-Premise plugin

Available

A/B testing

Run experiments to compare versions of your site.

Cloud / premium On-Premise plugin

(Coming soon)

Tag management

Manage tracking tags through a dedicated interface.

Matomo Tag Manager

No built-in tag manager

Available, subject to setup and plan. Not available. Coming soon. Partial or external option. Not confirmed in reviewed documentation. AI feature source.

HOW IT WORKS

Set up your tracking and integrations

Start 7-day trial

STEP 1

Add one snippet

Install the deferred Cromojo snippet. Cookie-free analytics is the default; optional returning-visitor tracking uses cookies and browser storage.

STEP 2

Connect your sources

Connect Stripe or Shopify and configure your checkout tracking reference. Add Search Console for organic keyword reporting.

STEP 3

Explore attributed revenue

Compare attributed revenue by page, source and campaign. Organic keyword revenue is estimated from Search Console click share.

PACKED WITH FEATURES

Go deeper when you need to

Conversion funnels

Build up to four ordered page or event steps and measure session drop-off and completion.

Visitor journeys

Explore recorded pages and events in a visitor's session timeline, alongside available purchase activity.

Goal tracking

Define goals by page visit or custom event

Advanced segmentation

Use supported filters to explore traffic segments and, where available on your plan, conversion and revenue conditions.

Custom events

Send custom events from your website code, then use event names in conversion goals.

SIDE BY SIDE

When to choose Matomo, and when to choose Cromojo.

Choose Matomo if:

You need a self-hosted option, or want Matomo to manage hosting through Cloud.
You need custom dimensions, detailed visitor profiles and flexible segmentation.
You want funnels, recordings, heatmaps or A/B testing, with the relevant plan or plugins.
You need a tag manager and a broader range of tracking integrations.

Choose Cromojo if:

You want organic keyword revenue estimates alongside attributed purchases.
You use a supported Stripe or Shopify checkout and can configure purchase attribution.
You want analytics, indexing, and monitoring in one platform.
You want to investigate recorded conversions alongside page audits and site checks.

Frequently asked questions

Quick answers on features, setup, and plans. For anything deeper, see our docs.

Is Matomo only available as a self-hosted tool?

No. Matomo offers managed Cloud hosting and an open-source On-Premise edition. The self-hosted core is free to download, while hosting, maintenance and premium plugins can add costs. Cromojo is a hosted service and cannot be self-hosted.

How does revenue reporting compare?

Matomo tracks ecommerce orders, revenue and goal values with the relevant tracking setup. Cromojo matches supported Stripe and Shopify purchases to recorded activity using checkout references. Its organic keyword revenue is an estimate based on Search Console click share, not an exact match between a search query and a buyer.

Does Cromojo recognise visitors for longer than Matomo?

There is no guaranteed lifetime advantage. Matomo's default visitor-ID cookie expires after 13 months and can be configured. Cromojo's optional returning-visitor cookie has a rolling maximum of 400 days. Consent, browser rules and deleted cookies can shorten recognition in either product. Cromojo does not guarantee more than 7 days in Safari.

Does Matomo offer funnels, session replay and MCP?

Yes. Matomo offers funnels, recordings and heatmaps through Cloud or premium On-Premise plugins, plus an official MCP server. Cromojo supports funnels of up to four steps and read-only MCP for eligible accounts. Cromojo recordings and heatmaps depend on account availability and plan limits.

Can either tool run without cookies?

Matomo can be configured for cookieless tracking. Cromojo's default analytics mode is cookie-free, while optional returning-visitor recognition uses cookies and browser storage. Cookie-free tracking does not by itself remove every consent requirement; configure either tool for the tracking and rules that apply to your site.

Can I try Cromojo alongside Matomo?

Yes. Install Cromojo and configure the events and checkout references you need while keeping Matomo running. This does not import your Matomo history. Compare the reports with their different definitions and tracking coverage in mind.

Grow your conversion