Know what your marketing brings beyond the click.
Connect traffic sources and campaigns with conversion goals and recorded revenue. Understand which website journeys contribute to results and where to investigate next.
Put marketing activity and outcomes in the same conversation.
Cromojo brings acquisition, website behaviour and conversion data together so campaign reviews have a clearer basis.
- Follow the traffic: See how visitors arrive at your website.
- Measure the action: Connect visits with goals and recorded revenue.
- Find the next question: Investigate the pages and journeys behind performance.
More traffic is a result. It is not the whole result.
Campaign reports can show strong activity while leaving important questions about what happens after the click.
Clicks and conversions live apart.
Landing pages change the outcome.
Revenue totals lack context.
Start with where your visitors come from.
Explore website traffic by source and campaign to understand how your marketing brings people in. Use consistent campaign tagging to make comparisons more useful.
- Review the sources behind website visits.
- Compare tagged campaign traffic.
- Identify acquisition patterns worth exploring.
Connect the visit with a meaningful outcome.
Track the enquiries, signups or purchases that matter to your business. When a supported revenue source is connected, add recorded revenue to your review of acquisition performance.
- Define meaningful website goals.
- Compare outcomes alongside acquisition data.
- Include attributed revenue where available.
Investigate what happens after the click.
When a source brings visitors but few conversions, look at the journey that follows. Explore landing pages and tracked funnel steps to decide where a closer review could help.
- Follow tracked paths through the website.
- Identify steps where visitors leave.
- Bring context to the next campaign review.
Bring more context to your marketing decisions.
Frequently asked questions
Conversion optimization made simple
