WEBSITE CONVERSION OPTIMISATION

Find where visitors stop. Decide what to improve next.

Connect conversion goals, funnel drop-offs and visitor behaviour. Cromojo helps you investigate the moments that get in the way of enquiries, signups and purchases.

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Switched from a competitor to Cromojo and couldn't be happier, it's just so simple and you can get started in as little as 5 minutes! No fluff + auto-pilot = the dream!
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Maxime Servais
Software Developer @Ethereum Ecosystem
At a glance

A clearer path from visit to conversion.

See where visitors leave, explore what happened and build a stronger case for your next change.

  • Measure the outcome: Track the actions that matter to your website.
  • Investigate the friction: Connect funnel drop-offs with replays and heatmaps.
  • Choose the next step: Use evidence to prioritise improvements.
The problem

You can see the drop-off. You still need to understand it.

A conversion chart tells you something changed. It rarely gives you enough context to decide what to fix.

1
Problem

The biggest drop-off is easy to miss.

An overall conversion rate can hide a difficult step between the first visit and the final action.
2
Problem

Visitor behaviour is missing from the report.

Clicks, scrolling and confusing journeys can explain more than a pageview total.
3
Problem

Every improvement feels urgent.

Without a clear starting point, small teams can spend time changing pages that are not the main obstacle.
Goals + Funnels

Start with the step that needs attention.

Define the action you want visitors to complete, then map the tracked steps leading up to it. See where people leave before deciding which part of the journey to investigate.

  • Track enquiries, signups or purchases.
  • Compare completion across funnel steps.
  • Focus your investigation on a specific drop-off.
Cromojo feature preview
Session Replay + Heatmaps

Look beyond the conversion chart.

Watch recorded visits and explore how people interact with important pages. Use the behaviour you observe to form clearer questions about navigation, content and calls to action.

  • Review clicks, scrolling and navigation.
  • See whether key content gets attention.
  • Gather examples to support a proposed change.
Cromojo feature preview
Smart Insights

Give your next investigation a head start.

Cromojo surfaces conversion changes and potential website issues with supporting evidence. Review the findings, explore the underlying data and decide which action makes sense for your site.

  • Find changes worth investigating.
  • Keep page experience and site health in view.
  • Review recommendations before taking action.
Cromojo feature preview
Benefits

Make website improvements easier to prioritise.

Measure meaningful actions.
Keep the goal of each journey clear.
Find specific drop-offs.
Move from an overall rate to an individual step.
Understand visitor behaviour.
Add context to the numbers.
Check technical friction.
Investigate availability and page performance.
Support your recommendation.
Bring evidence into the next discussion.
Review what happens next.
Compare tracked results after a change, with traffic and timing in mind.

Frequently asked questions

Quick answers about website conversion optimisation. For setup guidance, visit our Help Center.
What counts as a website conversion?

A conversion is an action you choose to measure, such as an enquiry, signup or purchase. Set up goals that reflect what your website is meant to achieve.

How do I find where visitors drop off?

Create a funnel using the pages and events you track. Compare completion at each step, then investigate the largest or most important gaps.

Can session replays tell me why someone left?

They show recorded behaviour that can help you form hypotheses. They cannot reveal a visitor's exact thoughts or prove why a particular person left.

Does Cromojo run A/B tests?

This page focuses on measurement and investigation. Use your website or testing tool to run experiments, and Cromojo to review the actions and journeys you track.

Will Cromojo make changes to my website?

No. Smart Insights surfaces findings and recommendations. Your team decides what to change and implements those changes.