WEBSITE CONVERSION OPTIMISATION
Switched from a competitor to Cromojo and couldn't be happier, it's just so simple and you can get started in as little as 5 minutes! No fluff + auto-pilot = the dream!
At a glance
A clearer path from visit to conversion.
See where visitors leave, explore what happened and build a stronger case for your next change.
- Measure the outcome: Track the actions that matter to your website.
- Investigate the friction: Connect funnel drop-offs with replays and heatmaps.
- Choose the next step: Use evidence to prioritise improvements.
The problem
You can see the drop-off. You still need to understand it.
A conversion chart tells you something changed. It rarely gives you enough context to decide what to fix.
1
Problem
The biggest drop-off is easy to miss.
An overall conversion rate can hide a difficult step between the first visit and the final action.
2
Problem
Visitor behaviour is missing from the report.
Clicks, scrolling and confusing journeys can explain more than a pageview total.
3
Problem
Every improvement feels urgent.
Without a clear starting point, small teams can spend time changing pages that are not the main obstacle.
Goals + Funnels
Start with the step that needs attention.
Define the action you want visitors to complete, then map the tracked steps leading up to it. See where people leave before deciding which part of the journey to investigate.
- Track enquiries, signups or purchases.
- Compare completion across funnel steps.
- Focus your investigation on a specific drop-off.
Session Replay + Heatmaps
Look beyond the conversion chart.
Watch recorded visits and explore how people interact with important pages. Use the behaviour you observe to form clearer questions about navigation, content and calls to action.
- Review clicks, scrolling and navigation.
- See whether key content gets attention.
- Gather examples to support a proposed change.
Smart Insights
Give your next investigation a head start.
Cromojo surfaces conversion changes and potential website issues with supporting evidence. Review the findings, explore the underlying data and decide which action makes sense for your site.
- Find changes worth investigating.
- Keep page experience and site health in view.
- Review recommendations before taking action.
Benefits
Make website improvements easier to prioritise.
Measure meaningful actions.
Keep the goal of each journey clear.
Find specific drop-offs.
Move from an overall rate to an individual step.
Understand visitor behaviour.
Add context to the numbers.
Check technical friction.
Investigate availability and page performance.
Support your recommendation.
Bring evidence into the next discussion.
Review what happens next.
Compare tracked results after a change, with traffic and timing in mind.
Frequently asked questions
Quick answers about website conversion optimisation. For setup guidance, visit our Help Center.




