Bring a clearer answer to the next marketing review.
Connect acquisition activity with what visitors do on your website. Cromojo helps your team review conversions, investigate landing-page friction and explain the next recommendation.
Keep the campaign and the website in the same picture.
Review how people arrive, what they complete and where the journey deserves attention.
- Understand acquisition: Explore sources and tagged campaigns.
- Measure meaningful actions: Track goals and recorded revenue.
- Improve the handoff: Bring website evidence to campaign and content discussions.
Marketing performance does not end at the click.
Your team can influence acquisition and the website experience, but those conversations often happen with different data.
Campaign activity overshadows outcomes.
Website friction becomes someone else's problem.
Stakeholders need an explanation.
Keep your website goals connected to your campaigns.
Review sources and campaigns alongside the meaningful actions your tracking captures. Give the team a clearer way to discuss how acquisition contributes to enquiries, signups or purchases.
- Compare tracked acquisition sources.
- Review relevant conversion goals.
- Add recorded revenue where available.
Bring the post-click experience into the review.
Explore where visitors leave and how they interact with key pages. Use funnel data, session replays and heatmaps to shape more focused conversations with design and development.
- Identify important journey drop-offs.
- Review recorded visits for context.
- Support landing-page recommendations with evidence.
Make the next discussion more focused.
Share relevant dashboard data and review findings before the team meets. Build the conversation around what changed, what needs investigation and who will take the next step.
- Give stakeholders a consistent data reference.
- Review surfaced findings and recommendations.
- Keep decisions with the people doing the work.
Help the team make clearer website decisions.
Frequently asked questions
Conversion optimization made simple
