Give your next growth experiment a stronger starting point.
Connect acquisition, tracked conversion journeys and visitor behaviour. Cromojo helps you investigate where progress breaks down and choose what to test next.
Turn a broad growth question into a focused investigation.
Use conversion evidence and website behaviour to build a clearer hypothesis.
- Choose the outcome: Track the goal your experiment should influence.
- Find the gap: Review funnel steps and visitor journeys.
- Build the hypothesis: Bring behavioural and technical context into the decision.
An experiment backlog is not a priority list.
With limited time and plenty of ideas, growth teams need a stronger reason to choose one investigation over another.
Acquisition gains can hide conversion gaps.
The proposed fix arrives before the diagnosis.
Changes are difficult to interpret.
Define the outcome and find the gap.
Build funnels around the pages and events you track. See where visitors leave before completing the goal, and use that evidence to narrow the next investigation.
- Track relevant signup or conversion goals.
- Map the steps leading to completion.
- Identify gaps worth a closer look.
Build a hypothesis from what visitors actually do.
Explore recorded navigation and interactions to add context to a funnel gap. Use concrete examples to decide which assumption your next experiment should test.
- Review tracked visitor paths.
- Watch recorded visits to key pages.
- Investigate repeated clicks or interrupted journeys.
Start each review with evidence worth checking.
Cromojo surfaces changes and potential issues across conversions, search, page experience and site health. Review them as inputs to your backlog, then decide what fits your team's priorities.
- Review findings and supporting data.
- Include technical and acquisition context.
- Choose the next experiment deliberately.
Make growth work more focused.
Frequently asked questions
Conversion optimization made simple
