Give every landing page a clearer next step.
See how visitors reach a page, what they do and whether they complete your goal. Use Cromojo to investigate the gap between attracting attention and earning action.
Understand the page between the click and the conversion.
Bring acquisition, behaviour and page experience into one investigation.
- Check the outcome: Review goals and recorded revenue.
- Explore the behaviour: See clicks, scrolling and recorded journeys.
- Inspect the experience: Identify performance issues worth addressing.
A page can get attention without moving people forward.
When a landing page underperforms, its traffic, content and technical experience all deserve a closer look.
Pageviews hide the next step.
Important content may be overlooked.
A slow experience can complicate the journey.
Measure what the page is there to do.
Review traffic and tracked outcomes with the page's purpose in mind. Compare pages using the actions you want visitors to complete, rather than visits alone.
- Track relevant conversion goals.
- Review landing-page acquisition context.
- Include recorded revenue where connected.
See how visitors use the page you designed.
Explore clicking and scrolling patterns, then review individual recorded visits for more context. Look for evidence that helps you refine content, navigation or the next action.
- See which areas attract interaction.
- Review how far visitors scroll.
- Investigate confusing paths and repeated clicks.
Check the experience behind the design.
Review page-performance findings alongside conversion activity. Identify technical issues worth investigating before assuming that copy or layout is the only thing to change.
- Review performance measurements.
- Investigate slow-loading pages.
- Include technical fixes in your improvement plan.
Make the next page revision more focused.
Frequently asked questions
Conversion optimization made simple
