Goals

See which visits turn into valuable actions

A visit is only the beginning. Track signups, enquiries and other important actions with Goals, then see which pages, sources and campaigns help visitors convert.

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Track conversions with page visits or custom events.

Rated 4.7 stars on G2

Switched from a competitor to Cromojo and couldn't be happier, it's just so simple and you can get started in as little as 5 minutes! No fluff + auto-pilot = the dream!

Maxime Servais

Software Developer @Ethereum Ecosystem

At a glance

What are Goals?

Traffic tells you how many people visited. Goals show whether those visits led to actions that matter to your business, such as a signup, a demo request or a completed enquiry.

Define success around your website.

Use page visits or custom events as the trigger. The dashboard counts each session matching at least one active goal once, then lets you explore conversions by page, source, campaign, location and device.

Goals work for lead generation and other outcomes without Stripe or Shopify. Use Funnels and User Journeys when you want to investigate the path around a conversion.

Capabilities

Measure the actions that matter

Page visit goals

Count a conversion when a session reaches a matching page, such as your enquiry confirmation page.

Custom event goals

Use a tracked event, such as a completed signup, as a conversion trigger.

Flexible path matching

Match an exact path, a path that starts with a value, or a path containing specific text.

Conversion trends

See how converting sessions change across your selected reporting period.

Conversion breakdowns

Explore goal conversions by page, source, campaign, location and device.

Session-based conversions

Count each session once when it matches one or more active goals, even if the action happens again.

Connected features

Follow the conversion beyond the headline number

Funnels

Measure the ordered steps leading to an important action and see where sessions drop off.

User Journeys

Open a recorded visitor timeline to see pages, events and goal activity in context.

Custom Events

Track the interactions that can become your conversion goals.

Real-Time Web Analytics

Read goal conversions alongside your traffic and engagement metrics.

Dashboard Sharing

Give clients or teammates a link to your analytics dashboard.

Why Cromojo

Why use Goals

Start free

Meaningful conversion signals

Measure signups, enquiries and other actions that reflect what your website is meant to achieve.

Simple page-based setup

Use a success page as a goal with exact, starts-with or contains matching.

Build on your tracked events

Turn an existing custom event name into a conversion signal when a page visit is not enough.

Traffic in context

Review conversion activity alongside supported traffic breakdowns to guide your next marketing decision.

Clear session-based totals

Read the main goal conversion total as distinct converting sessions rather than every repeated event occurrence.

Connected conversion tools

Use Goals alongside Funnels and User Journeys to investigate how recorded activity leads to a conversion.

Frequently asked questions

Quick answers on goal tracking and setup. For more detail, see our docs.

What can I track as a goal?

You can use a matching page visit or a tracked custom event. Common examples include reaching a thank-you page or firing an event after a successful signup.

Do I need to add code for every goal?

A page visit goal uses visits already recorded by the Cromojo snippet. A custom event goal needs that event to be sent from your website when the action happens.

What URL matching options are available?

Exact match, starts with and contains. Use the option that best fits the page paths you want to track.

How does the dashboard count conversions?

Each distinct session matching at least one active goal counts as one conversion. Completing several goals in the same session does not add several conversions to the dashboard total.

Can I see which sources and campaigns convert?

Yes. Goals mode adds conversion counts to dashboard breakdowns, including pages, traffic sources and campaigns.

Do I need Stripe or Shopify?

No. Goals measure page visits and events, so they can be used for lead generation and other outcomes without a payment connection.

What is the difference between Goals and Funnels?

A goal defines an outcome. A funnel measures an ordered sequence of steps, showing how sessions progress towards the final step.

Can I set a goal using an event property, such as a plan name?

Goals currently match the custom event name. For property-specific outcomes, send a distinct event name or use supported custom event data conditions in a funnel.

Grow your conversion