Funnels

Find the steps costing you conversions

Build a funnel from page visits and custom events to see how sessions progress, where they drop off and how many reach the final step. Give your next website improvement a clear starting point.

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Build up to four ordered steps around your conversion path.

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At a glance

What are Funnels?

A conversion total tells you the outcome. Funnels show how sessions progress through the important steps before it, where they drop off and how many reach the final action.

Measure the path in order.

Build up to four ordered steps from page visits and custom events. Add supported conditions, then review how many sessions reach each step and complete the sequence within a session.

Use the results to choose a step for a closer look. Open recorded journeys for visitors who completed the funnel to inspect the activity around a completion.

Capabilities

Follow the steps towards a conversion

Ordered steps

Create a funnel with up to four steps and arrange them in the order you want to measure.

Pages and events

Use page paths, custom event names, or a combination of both.

Flexible path matching

Match exact paths, path prefixes or regular expressions to define the pages in each step.

Audience and event conditions

Focus a step on supported visitor attributes, UTM values or custom event data.

Drop-off and completion

See how many sessions reach each step and the percentage completing the funnel.

Visitor exploration

Load visitors associated with funnel completions and open their recorded journeys.

Connected features

Add context to every step

Revenue Analytics

Understand attributed sales alongside your wider website analytics.

Custom Events

Measure interactions that happen without loading a new page.

Goals

Define the outcomes you want your website to produce.

User Journeys

Inspect the recorded activity behind a funnel completion.

Real-Time Web Analytics

Explore the traffic, sources and pages that feed your conversion path.

Why Cromojo

Why use Funnels

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A clear conversion path

Turn a sequence of website actions into a focused funnel you can review in one place.

Pages and events together

Analyse destination pages and tracked interactions in the same ordered path.

Conditions that fit the question

Use supported audience, campaign and event-data rules to define relevant steps.

A visible point of drop-off

See which step loses sessions before choosing what to inspect or change.

Detail behind the numbers

Explore the available visitor activity to give a completion or drop-off more context.

Connected to your next investigation

Use Goals, User Journeys and Page Performance alongside funnel findings to decide what to review next.

Frequently asked questions

Quick answers on funnel setup and measurement. For more detail, see our docs.

What is a funnel?

A funnel is an ordered sequence of steps. It measures how many sessions reach each step and how many complete the final one.

How many steps can I add?

Up to four steps per funnel.

Can I combine page visits and custom events?

Yes. You can build the sequence from page visits, custom events or both. Event steps require those events to be recorded by your website.

Does the order matter?

Yes. Funnel steps are measured in order within a session. Reaching the same pages in a different order does not necessarily complete that funnel.

How can I match different page URLs?

Use an exact path, a path prefix or a regular expression, depending on the pattern you need.

Can I use conditions such as a campaign or event property?

Yes. The builder supports conditions including UTM source and medium, country, browser and custom event data.

Can I inspect visitors who completed the funnel?

Yes. Load the completion visitors from the funnel detail page, then open a visitor's recorded journey.

Does a funnel explain why someone left?

It shows where sessions stop progressing through your defined sequence. Use that evidence alongside visitor journeys, user research or testing to investigate the reason.

Grow your conversion