FOR LEAD-GENERATION BUSINESSES

Understand what turns a website visit into an enquiry.

Connect acquisition sources with the lead actions your website captures. Cromojo helps you see where enquiries come from and investigate the journeys that stop before the next step.

Start 7-day trial

View Interactive Demo

Rated 4.7 stars on G2

Switched from a competitor to Cromojo and couldn't be happier, it's just so simple and you can get started in as little as 5 minutes! No fluff + auto-pilot = the dream!

Maxime Servais

Software Developer @Ethereum Ecosystem

At a glance

Make the path to an enquiry easier to understand.

Measure the lead actions that matter, explore how visitors reach them and investigate possible friction.

Track meaningful leads: Set goals for supported enquiry and booking events.
Connect acquisition: Review the sources behind tracked conversions.
Find the gaps: Explore funnels and recorded visitor behaviour.

The problem

More website visits do not always bring more enquiries.

Lead-generation websites need to help visitors understand the offer and complete a clear next action.

Problem

Traffic totals do not show enquiry performance.

You need a tracked lead action to understand what follows the visit.

Problem

Visitors leave before the final step.

The path from a service page to a form or booking flow can contain friction.

Problem

Different lead actions get mixed together.

A demo request, newsletter signup and contact enquiry may have very different value.

Conversion Goals

Define the lead actions that matter.

Create separate goals for the supported actions you track, such as completed enquiry forms or demo requests. Keep each outcome clear so the report reflects your website's purpose.

Separate different types of lead actions.
Track relevant pages or custom events.
Review completion using consistent definitions.

Explore feature

Acquisition + Funnels

Follow the path from arrival to enquiry.

Explore acquisition sources and the tracked steps leading to a lead action. Identify where visitors leave and which parts of the journey deserve investigation.

Compare tracked lead outcomes by source.
Map relevant service-page and form steps.
Locate drop-offs before completion.

Explore feature

Session Replay + Heatmaps

Investigate the page before changing the form.

Review recorded navigation, clicks and scrolling to understand how visitors approach the next action. Use those examples to explore whether content, navigation or interaction needs attention.

Watch recorded visits to important pages.
See which content and calls to action get interaction.
Investigate confusing or interrupted journeys.

Explore feature

Benefits

Give lead-generation decisions a clearer basis.

Measure enquiries directly.

Track the actions that matter.

Separate lead types.

Keep different outcomes distinct.

Understand acquisition.

Review sources alongside tracked completions.

Find journey gaps.

Investigate where visitors stop.

Support website improvements.

Bring behavioural evidence into the discussion.

Start without purchase tracking.

Use conversion goals when revenue happens elsewhere.

Frequently asked questions

Quick answers about Cromojo for lead-generation businesses. For setup guidance, visit our Help Center.

Which lead actions can I track?

You can define goals around the pages and events your implementation captures. Examples include enquiry submissions, demo requests or supported booking-completion events.

Can I track third-party booking forms?

Coverage depends on the provider, where the booking happens and which completion events are available. Confirm the integration before treating every booking as measurable.

Does a button click count as a lead?

Only if you choose to measure it that way. A click and a completed enquiry are different outcomes, so use clear names and track completion where possible.

Can Cromojo tell me whether a lead became a qualified opportunity?

That requires downstream business data. This page covers tracked website lead actions and does not promise CRM qualification or pipeline attribution.

Do I need Stripe or Shopify to use this?

No. Non-purchase conversion goals can support lead-generation measurement without a connected purchase-revenue source.

RedTrack Alternatives: 7 Tracking Tools Compared for 2026

Understand what turns a website visit into an enquiry.

Make the path to an enquiry easier to understand.

More website visits do not always bring more enquiries.

Traffic totals do not show enquiry performance.

Visitors leave before the final step.

Different lead actions get mixed together.

Define the lead actions that matter.

Follow the path from arrival to enquiry.

Investigate the page before changing the form.

Give lead-generation decisions a clearer basis.

Frequently asked questions

Conversion optimization made simple