Custom Events

Track the actions a pageview cannot explain

Track successful form submissions, signup actions, button clicks and other important interactions with Custom Events. Add the details you need, then use those events to measure activity, define goals and build funnels.

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View Interactive Demo

Create an event, copy the snippet and send it when the action happens.

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Switched from a competitor to Cromojo and couldn't be happier, it's just so simple and you can get started in as little as 5 minutes! No fluff + auto-pilot = the dream!

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Software Developer @Ethereum Ecosystem

At a glance

What are Custom Events?

A pageview cannot tell you everything a visitor did. Custom Events let you track successful form submissions, signup actions, button clicks and other interactions, even when the URL stays the same.

Keep context with each action.

Define useful event details, such as a form name or selected plan, then use tracked events in Goals and Funnels. Generated HTML and React examples help you connect the tracking call to the right action.

Creating an event definition does not start tracking by itself. Your website needs to send the event when the action happens. Event counts measure occurrences, while the Goals dashboard counts distinct converting sessions.

Capabilities

Track the interactions a page view misses

Named events

Create event definitions for the actions you want to measure.

Event counts

See how often a configured event was tracked within your selected period.

Custom event details

Define text, whole-number, decimal or true/false fields for additional context.

HTML and React examples

Copy the generated example and connect it to the relevant website action.

Conversion goals

Use a tracked event, such as a completed signup or enquiry, as a goal trigger.

Funnels and journeys

Add events to funnel steps and follow recorded interactions in User Journeys.

Connected features

Make your event data work harder

Goals

Use a tracked event as the trigger for a meaningful conversion.

Funnels

Combine events and pages into an ordered conversion path.

User Journeys

See tracked events in the context of a recorded visitor session.

Real-Time Web Analytics

Explore website traffic alongside the actions you track.

Dashboard Sharing

Share a dashboard with your team or client to support a discussion about results.

Why Cromojo

Why use Custom Events

Start free

Meaningful interaction signals

Measure important actions that do not always create a new page view.

Clear event names

Use named interactions so your team can recognise what the recorded activity represents.

Useful details with each event

Add supported text, number and boolean data to give a tracked interaction more context.

Practical setup examples

Start from the HTML and React examples provided when creating an event.

Counts you can review

See tracked event occurrences for the selected reporting period in the events view.

Connected conversion tools

Use tracked events across Goals, Funnels and User Journeys to investigate website behaviour.

Frequently asked questions

Quick answers on custom event tracking and setup. For more detail, see our docs.

What can I track?

Website interactions that you can connect to the event tracking call, such as successful signups, form submissions, button clicks or product actions.

Do I need to add code?

Yes. You need to connect the tracking call to the relevant action on your website. Cromojo generates HTML and React examples to help with setup.

Does creating an event in Cromojo start tracking it automatically?

Creating the definition gives you the event name, fields and example snippet. Your website still needs to send the event when the action happens.

Can I add details to an event?

Yes. Define metadata fields such as a form name or selected plan, then pass their values with the event.

Which metadata types are supported?

Text, integers, decimal numbers and true/false values.

Can an event count as a conversion?

Yes. Add an event-based goal using that event name and use Goals mode to report on converting sessions.

Can I use event data in a funnel?

Yes. The funnel builder supports custom event names and custom event data conditions.

Is an event count the same as a goal conversion count?

Event counts measure recorded occurrences. The Goals dashboard counts distinct sessions matching at least one active goal, so repeated events in one session do not create repeated dashboard conversions.

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