CRomojo VS Fathom Analytics

A revenue-focused alternative to Fathom

Compare focused website reporting with Cromojo's supported checkout attribution, funnels and website tools.

Start 7-day trial

View Interactive Demo

Cookie-free by default. Optional returning-visitor tracking uses cookies and browser storage.

Rated 4.7 stars on G2

Most analytics tell you how many people showed up. Cromojo tells you which ones actually paid. Connecting it to Stripe gives revenue attributed down to the exact keyword and page that drove the sale, something GA4 just won't do natively. Love how it turns analytics from a vanity dashboard into a real revenue decision tool.

Michael Batko

What's different

How they compare

Fathom offers a focused website dashboard with events, revenue values, Search Console reports and dashboard sharing. Its former uptime monitoring feature has been retired.

Cromojo offers cookie-free defaults and focused reporting with a different feature mix: supported Stripe and Shopify checkout attribution, organic keyword revenue estimates, funnels, indexing and site monitoring.

Choose Fathom for focused website reporting and event values. Consider Cromojo when you also need supported checkout attribution, visitor timelines, funnels, indexing and monitoring in one account.

Also comparing Simple Analytics? See our alternative to Simple Analytics breakdown.

Comparison Table

Compare features and setup

Revenue reporting

Compare how purchase values reach the reports.

Event values

Stripe / Shopify; checkout setup

Organic keyword revenue

Cromojo estimates query revenue from Search Console click share, not a buyer-level match.

No equivalent documented

Estimated from Search Console

Search Console reports

Search queries, clicks and other available search metrics.

Search Console integration

Built-in connection

Goals and custom events

Track the outcomes and interactions you configure.

Available

Conversion funnels

Measure recorded progress through ordered steps.

Not currently documented

Up to 4 steps

Cookie-free analytics

Cookie use and consent needs depend on configuration.

Cookie-free analytics

Default mode

First-party tracking

Collect events through your domain. Setup differs by product; browser rules and blockers can still apply.

Check current setup options

Guided setup; Analytics Pro+

Returning-visitor recognition

400 days is Cromojo's maximum cookie lifetime. Browser limits and consent can shorten it, including in Safari.

No persistent visitor profiles

Optional; up to 400 days; Pro+

MCP integration

Connect external AI clients to permitted analytics data.

API; official MCP not documented

Read-only MCP; eligible accounts

Smart insights

AI assistance for exploring analytics and answering questions.

Luna AI assistant

AI findings and recommended next steps

Agents

AI that can investigate data and use tools to carry out tasks.

No standalone agents documented

Five agents surface findings and recommend next steps

Dashboard sharing

Access controls and sharing options differ by product and plan.

Dashboard sharing

Links; password on eligible plans

Automated URL submissions

Submitting URLs does not guarantee indexing or rankings.

No equivalent documented

Google, Bing and IndexNow

Website monitoring

Check coverage and notification timing depend on setup.

Retired

Uptime, SSL, DNS and more

Page Performance audits

Lighthouse lab findings for scanned pages, not every real visitor.

No Lighthouse audits documented

Lighthouse audits and PDFs

Real-time traffic and campaigns

Explore recorded visits and tagged campaign traffic.

Available

Available, subject to setup and plan. Not available. Coming soon. Partial or external option. Not confirmed in reviewed documentation. AI feature source.

HOW IT WORKS

Set up your tracking and integrations

Start 7-day trial

STEP 1

Add one snippet

Install the deferred Cromojo snippet. Cookie-free analytics is the default; optional returning-visitor tracking uses cookies and browser storage.

STEP 2

Connect your sources

Connect Stripe or Shopify and configure your checkout tracking reference. Add Search Console for organic keyword reporting.

STEP 3

Explore attributed revenue

Compare attributed revenue by page, source and campaign. Organic keyword revenue is estimated from Search Console click share.

PACKED WITH FEATURES

Go deeper when you need to

Conversion funnels

Build up to four ordered page or event steps and measure session drop-off and completion.

Visitor journeys

Explore recorded pages and events in a visitor's session timeline, alongside available purchase activity.

Goal tracking

Define goals by page visit or custom event

Advanced segmentation

Use supported filters to explore traffic segments and, where available on your plan, conversion and revenue conditions.

Custom events

Send custom events from your website code, then use event names in conversion goals.

Side by SIde

When to choose Fathom, and when to choose Cromojo.

Choose Fathom if:

You prefer Fathom's focused reporting interface.
You manage multiple sites within Fathom's plan allowance.
You want historical analytics retained while your Fathom account remains active.
You are an agency handing clean, simple dashboards to clients.

Choose Cromojo if:

You want attributed purchase reports and estimated organic keyword revenue.
You use Stripe or Shopify and want native revenue attribution.
You want analytics, indexing, and monitoring in one platform.
You want to investigate conversions alongside indexing and site health.

Frequently asked questions

Quick answers on features, setup, and plans. For anything deeper, see our docs.

Is Cromojo as private as Fathom?

Both offer cookie-free analytics. Cromojo's optional returning-visitor tracking uses cookies and browser storage, so the privacy and consent requirements depend on the features you enable.

Does Fathom track revenue?

Yes. Fathom records monetary values sent with events. Cromojo uses supported Stripe and Shopify integrations with checkout references to attribute purchases, and estimates organic keyword revenue using Search Console clicks.

Does Fathom have funnels?

Fathom's current documentation describes events and conversions, with funnels and journeys mentioned as future work. Cromojo supports up to four ordered funnel steps.

Does Fathom have monitoring?

Fathom retired its uptime monitoring feature. Cromojo provides enabled availability and domain checks plus Lighthouse audits of scanned pages, subject to plan and setup.

Is Fathom open-source?

The hosted Fathom Analytics product is separate from Fathom Lite, its open-source self-hosted edition. Their features differ. Cromojo is a hosted service.

How hard is it to switch or run both?

Install Cromojo alongside your existing analytics while you compare. Custom events and revenue attribution can need additional setup, and totals may differ between tools.

Tracking Without Cookies: How It Works and What You Can Measure

A revenue-focused alternative to Fathom

How they compare

Compare features and setup

Set up your tracking and integrations

Add one snippet

Connect your sources

Explore attributed revenue

Go deeper when you need to

Conversion funnels

Visitor journeys

Goal tracking

Advanced segmentation

Custom events

When to choose Fathom, and when to choose Cromojo.

Choose Fathom if:

Choose Cromojo if:

Frequently asked questions

Conversion optimization made simple