Bring evidence to the next design decision.
Explore how visitors interact with key pages and where tracked journeys break down. Cromojo helps your team turn behavioural observations into more focused website recommendations.
Connect what visitors do with what you want to improve.
Use behaviour, funnel data and conversion goals to give design reviews a clearer starting point.
- Observe the journey: Review recorded visits and interaction patterns.
- Locate the friction: Find drop-offs around important website steps.
- Support the proposal: Connect recommendations with measurable outcomes.
A strong opinion is not the same as visitor evidence.
Teams can agree that a page needs work without agreeing on which problem the redesign should solve.
The brief starts with a preferred solution.
Conversion charts leave out the interaction.
Success is not defined clearly enough.
See the page through recorded visitor behaviour.
Review clicks, scrolling and navigation to understand how visitors use your website. Gather examples that help the team ask better questions about layout, hierarchy and interaction.
- Watch recorded visits to key pages.
- Review click and scroll patterns.
- Investigate overlooked content and confusing paths.
Give the design problem a measurable context.
Connect the page or interaction under review with a tracked goal. Use funnel steps to identify where visitors stop before completing that action.
- Define the outcome the design should support.
- Map relevant tracked steps.
- Focus the review on a meaningful gap.
Include the issues a visual review can miss.
Bring loading experience and surfaced findings into the discussion. Investigate whether technical friction deserves attention alongside content and design changes.
- Review page-performance evidence.
- Explore relevant insight findings.
- Build recommendations your team can assess.
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Give every recommendation a stronger foundation.
Frequently asked questions
Conversion optimization made simple
